fun puzzle!! never knew about the BEAR in toblerone and the BIKER in tour de france - that was pretty cool... the rest i've seen before don't remember where probably on some buzzfeed listicle or something like that
Yeah the bear was new to me in my research actually but a nice nod to their heritage. (And I actually think they did away with it last year). I like that it's so subtle. Logos are getting more simplified so they look better at small sizes for mobile so this will probably be even more rare in the future.